GO DIGITAL
200 BILLION VIEWS, AND COUNTING!
Short form content + strategy for brands wanting to win on TikTok, TikTok Shop, Facebook Video, Instagram Reels, YouTube Shorts and beyond!
GO DIGITAL
We're a team of TikTok experts, creators, editors, copywriters, and strategists specifically for brands that care about social. Whether you're considering starting a TikTok page or looking to optimize performance on your current TikTok page, we drive revenue without compromising your brand. The beauty of running a TikTok first strategy, is that the content also works on Facebook Video, IG Reels, and YouTube Shorts!
4,000+ short form TikTok videos
Created every single month
20+ Fortune 500 clients
That trust us to manage their social media strategy
10,000+ creators
Active in our network
#113 on the Inc. 5000 List 2023
And we're just getting started
WHY TEAM GO?
WE LIVE AND BREATHE SHORT-FORM VIDEO CONTENT. OUR MANAGED AGENCY SERVICES ARE A WHITE GLOVE APPROACH TO SCALING SHORT-FORM VIDEO CONTENT ACROSS TIKTOK, FACEBOOK VIDEOS, IG REELS, AND YOUTUBE SHORTS.
Each account is staffed with Account Manager
Creative editorial written by Strategy Team
Content shot and edited within native TikTok app
Wide range of Creator Talent (350+ creators in-house)
Creators that are experts in each industry
Studio space in Los Angeles for glossier content shoots
Up to two rounds of edits
Monthly editorial calendar provided on the 20th of each month
Monthly content drop on the 20th of each month
User-friendly client portal, powered by Notion
Dedicated Slack channel w/ Account Manager, Strategy Team, and Creator Talent
Manual and scheduled uploads of content onto TikTok account
Additional services in-house:
Paid Media
Influencer - Organic + Paid
Community Management
TikTok Shop - Paid + Content + Affiliates + Live Shopping
Our Track Record
Tractor Supply
TIKTOK MARKETING
Kohl’s
TIKTOK MARKETING
Panda Express
TIKTOK MARKETING
How We Scale Your TikTok
Owned Organic Content With 30+ Videos Per Month Posted
Relevant Strategy And Competitive Insights
Thumb-stopping Editorial Concepts
In House Creators, Editors, Copywriters, Strategists, And Media Buyers
Real Time Data + Analytics
10,000+ Creators Active In Our Network
Proven Playbook To Scale Your Brand
Best Practices And Learnings Across 200+ Clients
ORGANIC CONTENT PILLAR STRATEGY
Our award-winning PILLAR strategy is what built our agency.
Our editorial calendar for organic content revolves around these pillars.
Each pillar corresponds to a unique #community on the platform.
Each month we audit the productivity of the pillars and double down on the pillars that are performing best, or eliminate pillars that do not perform.
Going after unique pillars and #communities on TikTok allows us multiple chances to go viral each month and find our brand's tribe.
Once we find our tribe / #community, we will double down on that pillar.
Content goes viral based on resonating on the FOR YOU PAGE. We must be THUMB STOPPING within each unique #community.
CHOSEN FOODS
CONTENT PILLAR EXAMPLE STRATEGY
PILLAR 1:
Choose knowledge: Product Education + Ingredients
#avocadooil 73.7M views
#chosenfoods 54M views
#goodfats 86.7M views
PILLAR 2:
Choose Nutrition: Nutritionist Tips + Advice
#nutritiontips 2.6B views
#nutritionistsoftiktok 77.1M views
#nutrition 10.2B views
PILLAR 3:
Choose Cooking: Cooking Guides + Basics
#learntocook 280.4M views
#cookingbasics 54M views
#beginnerchef 9.2M views
PILLAR 4:
Choose Delicious: Healthy Recipes + Food Inspiration
#healthyfood 8.1B views
#healthyrecipes 10.5B views
#healthydinner 390M views
PILLAR 5:
Choose Avocado: 1000 Ways to Eat Avocado
#avocadotoast 1.4B views
#avocado 6.9B views
#foodtok 42.7B views
PILLAR 6:
Trends + Humor + Relatability
#avocadooil 73.3M views
#chosenfoods 54M views
#healthyrecipes 10.5B views
30%+
Of your marketing spend should be on TikTok
But it doesn't come easy. Our entire reason for being is to make the process of winning on TikTok simple, straightforward, and very very lucrative.
SOME OF OUR CLIENTS
Some of the fastest growing digital brands and advertisers trust us to own and grow their TikTok.
Acknowledgements + Awards
CROSS-POSTING IS THE FUTURE OF SOCIAL MEDIA
The power of cross-posting
The organic reach for TikTok native short form video content not only works on TikTok, but the reach on other social platforms is very strong when cross-posted on Facebook Video, Instagram Reels, and YouTube Shorts.
We advise our clients to focus on creating TikTok-first social content, and to cross-post the short form video assets on Facebook Video, Instagram Reels, YouTube Shorts. One TikTok-first social asset can and should be used 4+ times.
TikTok first social content
WHY DO OUR CLIENTS LOVE TIKTOK?
TIKTOK IS TRULY INSTAGRAM FROM 10 YEARS AGO
The CPMs are inexpensive- the average CPM on TikTok is $5 or less!
As of Dec 2023, we are running conversion campaigns driving to TikTok Shop at $13 CPA, and $43 AOV.
The organic reach is alive and well, and you can actually go viral.
Good creative drives low CPCs, and overall CAC that is 50-75% more economic than Meta.
Customers that buy are actually on the platform. There are 138 million daily active users!
80% of the US population under 35 is active on TikTok daily- that's 138 million users!
The average TikTok user spends 90 minutes on the platform daily.
The average age of users is much older than you think- 26% are between ages 25-44.
Gen Z (ages 16-26) holds $44 Billion in buying power.
Millennials (ages 27-42) hold $2.5 Trillion in buying power.
TikTok search gets more traffic and search volume than Google!
The TikTok algorithm is smarter and more effective than both Meta and Google.
Meta is prioritizing TikTok-like video content across Facebook Video and Instagram Reels.
YouTube launched YouTube Shorts, where TikTok-like video content is the focus.
Shoppers under 35 begin their searches on TikTok thanks to its advanced SEO / SEM.